Post by nurnobisorker13 on Oct 28, 2024 10:45:39 GMT
When developing a strategy for promoting an online store, it is necessary to conduct research on your direct competitors. You can perform an analysis of your online store's competitors manually, using the point method, or with the help of automatic services. Competitive analysis allows you to solve several problems at once: identify your main competitors, evaluate their methods of work and build an effective strategy for developing your business on the Internet. In this article, we will consider how to find competitors, what parameters need to be researched and what to do with the data obtained in order to improve the position of your online store in Google and Yandex search results.
Contents hide
1) How to find competitors
2) What parameters to analyze
2.1) Site bloopers
2.2) Structure and usability
2.3) Content
2.4) Technical parameters
2.5) Tools for external promotion
3) What to do with the collected information
4) Conclusion
How to find competitors
Currently, search engine services and paid ads account for more than 50% of the results. Consider only organic search results, which are formed taking into account the relevance of the site to the search query.
You should start collecting information about competitors by analyzing search engine results for your online store's target queries. You bulk telegram blast can do this manually or with the help of semi-automatic services such as Ahrefs, Keys.so or Serpstat.
The algorithm of actions when searching for competitors in Yandex and Google is the same:
Enter the promoted high-frequency or mid-frequency query in the search engine. If you are promoting a product in a specific region, specify it when searching.
Conduct a first page search, taking into account only organic results.
Write out several sites from the TOP. At the same time, marketplaces and large chain stores such as M.Video or Auchan should be immediately filtered out, since your product is not their main one.
To see the real positions of competitors, and not personalized results, turn on the "Incognito" mode in your browser or VPN before starting your research.
Searching for competitors using Keys.so or other similar services looks like this:
In the line for analysis, specify the domain of the online store being promoted, the search engine and the region.
In the Organic Search results block, select the All Site Competitors report and filter the results, eliminating non-thematic resources.
Perform similar actions for another search engine and export the results to an Excel spreadsheet.
Filter the results by visibility and relevance of the query. Don't forget to remove aggregators and large services. We are interested in competitors that are displayed in two reports - Google and Yandex. Select 5 competitors that have high visibility in search engines and a large number of key queries. The larger the volume of semantics of competitors, the easier it is to find all the missed queries for promotion.
Increase your sales with Mokka
What parameters to analyze
Popular services collect data from websites automatically, so their results often differ. For a clean study, check the main indicators manually. Serpstat+Yandex and Ahrefs+Google work well.
Having a table of competitors' sites in front of you, start their detailed analysis. There is no need to examine each site under a microscope. To understand why these market players are in the TOP, it is enough to analyze them by the main parameters.
Site belly meters
The belly-meters include traffic, IKS, Trust Flow, Domain Rank and other characteristics that determine the quality of the resource. To quickly determine the parameters of sites, just run them in Serpststat. Enter the obtained data in a separate table.
Contents hide
1) How to find competitors
2) What parameters to analyze
2.1) Site bloopers
2.2) Structure and usability
2.3) Content
2.4) Technical parameters
2.5) Tools for external promotion
3) What to do with the collected information
4) Conclusion
How to find competitors
Currently, search engine services and paid ads account for more than 50% of the results. Consider only organic search results, which are formed taking into account the relevance of the site to the search query.
You should start collecting information about competitors by analyzing search engine results for your online store's target queries. You bulk telegram blast can do this manually or with the help of semi-automatic services such as Ahrefs, Keys.so or Serpstat.
The algorithm of actions when searching for competitors in Yandex and Google is the same:
Enter the promoted high-frequency or mid-frequency query in the search engine. If you are promoting a product in a specific region, specify it when searching.
Conduct a first page search, taking into account only organic results.
Write out several sites from the TOP. At the same time, marketplaces and large chain stores such as M.Video or Auchan should be immediately filtered out, since your product is not their main one.
To see the real positions of competitors, and not personalized results, turn on the "Incognito" mode in your browser or VPN before starting your research.
Searching for competitors using Keys.so or other similar services looks like this:
In the line for analysis, specify the domain of the online store being promoted, the search engine and the region.
In the Organic Search results block, select the All Site Competitors report and filter the results, eliminating non-thematic resources.
Perform similar actions for another search engine and export the results to an Excel spreadsheet.
Filter the results by visibility and relevance of the query. Don't forget to remove aggregators and large services. We are interested in competitors that are displayed in two reports - Google and Yandex. Select 5 competitors that have high visibility in search engines and a large number of key queries. The larger the volume of semantics of competitors, the easier it is to find all the missed queries for promotion.
Increase your sales with Mokka
What parameters to analyze
Popular services collect data from websites automatically, so their results often differ. For a clean study, check the main indicators manually. Serpstat+Yandex and Ahrefs+Google work well.
Having a table of competitors' sites in front of you, start their detailed analysis. There is no need to examine each site under a microscope. To understand why these market players are in the TOP, it is enough to analyze them by the main parameters.
Site belly meters
The belly-meters include traffic, IKS, Trust Flow, Domain Rank and other characteristics that determine the quality of the resource. To quickly determine the parameters of sites, just run them in Serpststat. Enter the obtained data in a separate table.